05 · ANALYZE

Move from raw data to reviewable analysis.

Move from raw data to reviewable analysis.

Move from raw data to reviewable analysis.

Analyze structured data and open-ended responses while keeping every finding connected to source evidence.

Analyze structured data and open-ended responses while keeping every finding connected to source evidence.

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FINDING VERIFIED

FINDING VERIFIED

DF

DF

Compare new customers with returning customers

Compare new customers with returning customers

→

→

Open a finding to review the supporting tables, verbatim responses and respondents

Open a finding to review the supporting tables, verbatim responses and respondents

DF

Analyst Agent

Analyst Agent

LIVE IN THIS STUDY

LIVE

TODAY

Survey data

Open-ended responses

Study questions

Respondent evidence

DF

05 · ANALYZE

Analyst Agent

Analyst Agent

Analyst Agent

Analyzes patterns and preserves sources

Analyzes patterns and preserves sources

CONSULTANT APPROVES

CONSULTANT APPROVES

APPROVED OUTPUT

Findings linked to source evidence

Findings linked to source evidence

Findings linked to source evidence

FINDING VERIFIED

Less data preparation

Less data preparation

Themes become measurable

Themes become measurable

Each claim links to evidence

Each claim links to evidence

INSIDE THE AGENT

INSIDE THE AGENT

What this agent does.

What this agent does.

What this agent does.

Quantitative analysis

Run weighting, significance tests, crosstabs and MaxDiff inside the study.

Open-ended coding

Turn open-ended responses into configurable themes without losing the source response.

Source traceability

Open the evidence behind a chart, theme or respondent group.