YOUR METHODS. ONE RESEARCH PLATFORM.
Let the question
shape the study.
Run a quick survey, a voice study or a complex project across markets. Combine methods when the question calls for it.
Explore your study with us
A BROAD RANGE OF RESEARCH DESIGNS
What you can sell.
What gets in their way?
Usage & attitudes
Learn what people do, need and avoid.
Behavior · Needs · Barriers
How it works
Measure behavior with structured questions and open answers. Compare groups in crosstabs and read the responses behind the patterns.
Concept AAppeal · Relevance · Intent
Concept BAppeal · Relevance · Intent
Concept & product testing
Find what people like, and why.
Stimuli · Concept loops · Reactions
How it works
Show concepts as images, videos or documents. Assign concepts, repeat questions and combine ratings with follow-up questions.
stand for?
Brand & communications
Understand how people see the brand.
Perceptions · Creative · Audience cuts
How it works
Measure awareness and perceptions, test creative work and compare audiences. Read open-answer themes alongside the scores.
Experience & customer journeys
Find where the experience breaks down.
NPS · CSAT · CES · Open-ended depth
How it works
Use NPS, CSAT or CES with journey questions. Follow up in text or voice and explore why people gave that score.
Preference & prioritization
Learn what matters most.
Ranking · Allocation · MaxDiff
How it works
Use ranking, allocation or MaxDiff to test trade-offs. Set the tasks, validate the setup and try the participant journey.
AI-moderated qualitative research
Hear more than the first answer.
Voice · AI moderation · Thematic coding
How it works
Set follow-up instructions and depth. Collect voice, video or text, then review themes, transcripts and original recordings.
Multi-market research
Run the study across languages and markets.
Translations · Panels · Nested quotas
How it works
Review translations beside the original. See what needs updating, test each language and manage panels and nested quotas.
A shared body of evidence.
Complex & mixed-method studies
Combine the methods the question needs.
Quant + qual · Advanced logic · Custom tasks
How it works
Bring scores and AI follow-ups into one study. Add routing, calculations, concept loops, custom tasks and sample controls.
VOICE + AI MODERATION
Get past the first answer.
Add AI moderation to the studies you already run, and get the why behind the numbers. People answer in voice, video or text. You set what the AI should follow up on, and how far it should go.
BUILT FOR THE EXCEPTIONS
The study can be complex.
The work should be clear.
Routing. Piping. Loops. Nested quotas. Local languages.
Inspect the logic. Test the participant journey. Keep control.
See survey programming
Bring your hardest study.
Request a demo