01 · DESIGN
DF
TODAY
Client brief
Existing questionnaire
Prior study evidence
Client comments
DF
01 · DESIGN
APPROVED OUTPUT
READY FOR REVIEW
Existing materials
Start from a brief, questionnaire or prior study.
Research structure
Organize objectives, audience, method and unresolved questions inside the study.
Review and approval
Keep comments, decisions and approvals attached to the plan before programming.
