01 · DESIGN

Turn working material into a study plan ready for review.

Turn working material into a study plan ready for review.

Turn working material into a study plan ready for review.

Turn scattered inputs into an approved study plan without losing sight of the research question.

Turn scattered inputs into an approved study plan without losing sight of the research question.

READY FOR REVIEW

READY FOR REVIEW

DF

DF

Turn this client brief into a reviewable study plan

Turn this client brief into a reviewable study plan

The consultant reviews the research plan instead of assembling it

The consultant reviews the research plan instead of assembling it

DF

Study Design Agent

Study Design Agent

LIVE IN THIS STUDY

LIVE

TODAY

Client brief

Existing questionnaire

Prior study evidence

Client comments

DF

01 · DESIGN

Study Design Agent

Study Design Agent

Study Design Agent

Structures the study for review

Structures the study for review

CONSULTANT APPROVES

CONSULTANT APPROVES

APPROVED OUTPUT

Study plan approved by the consultant

Study plan approved by the consultant

Study plan approved by the consultant

READY FOR REVIEW

Fewer briefing loops

Fewer briefing loops

Research question retained

Research question retained

Human judgment stays central

Human judgment stays central

INSIDE THE AGENT

INSIDE THE AGENT

What this agent does.

What this agent does.

What this agent does.

Existing materials

Start from a brief, questionnaire or prior study.

Research structure

Organize objectives, audience, method and unresolved questions inside the study.

Review and approval

Keep comments, decisions and approvals attached to the plan before programming.